Aug 24, 2022
We're on a brief break while we gear up for Season 2 of FSC, but we still want to give you something to think about (or revisit) in the mean time, especially if you missed it the first time around.
Mike Whelan sat with us to discuss expert status, what it can mean to you, and how to market it.
We know that attorneys are respected (and paid) for having knowledge of the law. But as a lawyer, you have a defining choice to make: create your market value as either an exceptional technical expert or as an accessible relationship builder. Today, we focus on the former choice, and how to make sure folks *know* you're the expert.
Lawyer Forward's Mike Whelan joins us once again to unpack the various, often contradictory, ideas about being an expert that we as lawyers are constantly being told. We discuss where to draw your lines, where to focus your time and effort, the VORL (Value Over Replacement Lawyer) model, and ways to focus your expertise into products.