Apr 12, 2022
Do you understand what legal consumers actually want? What level
of service they need? What potential clients are afraid of? What
can we, as attorneys, learn from other non-legal
industries?
Our guest this week is Kim Bennett. Kim is the founder of K Bennett
Law LLC, a boutique subscription legal services law firm that helps
small businesses protect their brands and grow profitable and
sustainable 7-figure organizations.
We discuss how to get out of the lawyer mindset and look at your
practice from the outside. We have a lot to learn from other
industries, and the potential for growth is tremendous.
We discuss how the legal industry is stuck in a mode where we act
as a scolding parent to our confused and petulant clients, instead
of anticipating their needs and understanding their
concerns.
We need to find ways to focus on what the clients are actually
looking for and meeting clients where they are, and let that
transform our approach to legal services.
Find Kim at https://www.kbennettlaw.com, Atlanta Legal Tech, https://www.fidulegal.com/ or on LinkedIn (https://www.linkedin.com/in/kybennett/) or Twitter (http://twitter.com/kbennettlaw).
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