Jan 18, 2022
Are you curious about using webinars to attract clients? How do
you get started? What's the right path for you and your firm?
Paul Yokabitus is our guest this week. Paul is the founder of Cary
Estate Planning and Planwell Legal, where he practices Estate
Planning law. Paul took what was looking like a disastrous downturn
at the start of the pandemic, and turned it into a well-oiled
client acquisition machine using webinars and lead-gen
advertising.
Paul and I discuss how you can use webinars to attract the best
possible clients for your firm, and how to get them signed up for
your services. Paul details his journey into using webinars, how
long it took get it up and running, and his iterative optimization
process.
We cover reasons why your in-person presentations might not
translate correctly for the webinar format. We get into the nuts
and bolts of webinars: how to engage with the audience, how to time
your webinars, how to experiment with format and ads, and
perfecting your CTAs at the end. We even get into differentiation
tactics that you can separate these all leads into.
These are very widely applicable tips that can be used for all
kinds of practice areas, and I think you'll be really interested in
hearing them.
Find Paul's work at
https://www.caryestateplanning.com
https://www.planwell.legal
https://www.discoverylegalmarketing.com
Follow Paul on LinkedIn at https://www.linkedin.com/in/paulyokabitus and Twitter at https://twitter.com/YokabitusLaw
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