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Sep 21, 2021

Is a client going to pay for a service they don't value? Even if they do, are they going to be happy about it?

Ed Kless is the Senior Director at Sage Accountants Solutions and host of the Soul of Enterprise podcast. Ed has fantastic takes on pricing and billing for professional services, and we had him on the show this week to discuss the concept of value pricing.

Put simply, value pricing is a method of setting your price not based on a multiple of your cost, but based on the client's perceived value of the work. What are they really willing to pay for it?

Attorneys can stop setting prices and just hoping a client will go for it. If we base our prices on the perceived value, we're much more likely to land those potential clients, and that they'll be happy to pay us.

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Check out Ed's excellent podcast The Soul of Enterprise here:


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