Apr 15, 2021
Attorneys often fear specializing and drilling too deep with their focus, concerned that they'll miss opportunities and steady work.
But casting too wide a net carries just as much downside: you stretch too thin, taking on work you're not the best at, and probably don't love.
Finding a practice niche can create expert status, steady referral streams, perfectly suited clientele, and hopefully, more fulfilling work.
Our guest, Emily Albrecht, has developed a very unique niche, funeral law, and she shares her story and the myriad ways that a great niche can transform your career.
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