Oct 5, 2021
Are you fearing a new future where big tech companies push you
out of business? Where the Amazon of legal services makes you
obsolete? My guest and I are here to tell you to put those fears to
bed.
Conrad Saam is the founder of Mockingbird Marketing, an agency
focused on marketing for the legal industry. He previously spent 6
years running marketing for Avvo, and he really gets the role big
tech and automation can and will play in the legal services
market.
Conrad joins us this week to discuss the future of big tech in the
legal space. Since seeing brands like LegalZoom actively enter the
legal practice in Arizona, there are some alarm bells going off and
lawyers fearing the Amazonification of law, and being made
redundant and overpriced.
We discuss why these fears are unfounded, and how big tech can
actually expand the whole market for legal services. Automated
services can make the whole pie bigger, instead of just stealing
your slice. We see parallels in the medical and even accounting
industries proving just this.
The sky isn't falling, but you may have to embrace new tech and
really think about your differentiation tactics and unique value
propositions.
Find Conrad at https://mockingbird.marketing/ or on Twitter at https://twitter.com/ConradSaam
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