Sep 7, 2021
Does the term "Sales" make you shiver? Are lawyers, law firms,
and legal services somehow above a lowly sales process?
Sales is all about need fulfillment, and your clients have needs!
That you can fulfill! You're not selling them on something they
don't need, you're helping them solve their problem, or move their
needle on an important issue.
Steve Fretzin is here to explain why sales isn't, in fact, a
four letter word, and why you don't need to play used car salesman.
Steve runs Fretzin Inc., where he acts as a “business development
therapist,” coaching and training lawyers in modern-day business
development skills.
On this show, we talk all the time about how systems are key to
keeping your firm running smoothly, and the sales, marketing, and
biz dev side of your firm is no different. Steve delivers some
tactics for approaching and setting up those systems, and some
common missteps that he sees his lawyer clients making before they
come to him.
Steve really wants you to email him your prospecting plan, which he'll review for free (listen around 19:00 in the show)! Email it to steve@fretzin.com
Find Steve at https://fretzin.com/ or https://www.linkedin.com/in/stevefretzin/ and the Be That Lawyer podcast at https://fretzin.com/podcast-episodes/
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