Jul 20, 2021
Is your website god's gift to legal world? Perfect in every way?
I'm gonna bet there's at least a *little* room for improvement, if
not a lot. You could be leaving a lot of deals on the table, and
passing on a ton of revenue by not optimizing your site for
conversions. Our guest this week gives us some simple changes and
things to consider when designing or redesigning our websites.
Quinn Zeda is the founder of Conversion Crimes, a service that does
usability testing to help you see and evaluate your website from
the client perspective, and how you can improve that communication,
clarity, and ultimately, conversions.
We discuss the finer points of converting prospective clients into
paying ones, and the specific challenges attorneys face,
including:
Why clients bounce from your site
Why putting too much info on your site is a mistake
How clients connect with video
Even how you can adjust the length of your forms to work as lead
qualification
Follow Quinn on Twitter: https://twitter.com/quinnzeda
or at https://conversioncrimes.com/
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