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May 18, 2021

Your service and your marketing are intertwined much more than you think. Your marketing tells clients what to expect, who you are, and how you operate. That expectation sets the stage for your actual service delivery. Gyi Tsakalakis of AttorneySync joins the show to explain how you can reduce client anxiety, friction, and uncertainty with your marketing - and gain new clients by doing so.

- Your marketing explains your unique qualifications and whether that's what the client needs

- High stress situations warrant clarity and respect, and your marketing efforts should show that

- Low stress and less friction can be your market differentiator!

- Explain your process clearly ahead of time

Follow Gyi on Lunch Hour Legal and On The Road here: or @GyiTsakalakis on Twitter.

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